Mental health is not one-size-fits-all. For too long, mainstream wellness and mental health spaces have overlooked the unique experiences of BIPOC (Black, Indigenous, and People of Color) communities. Cultural stigma, lack of access, and underrepresentation in clinical care have created barriers to healing. That’s why representation in mental health resources isn’t just important—it’s essential. Seeing your identity reflected in wellness content makes it easier to feel seen, validated, and safe to engage in your own healing.
Shine was created with this in mind. Co-founded by women of color, Shine intentionally centers diverse voices and stories in everything it offers—from meditations to daily messages. Whether it's a guided breathing session that acknowledges racial trauma, or affirmations that speak directly to your lived experience, Shine ensures that wellness is culturally relevant, inclusive, and empowering. This kind of representation isn’t just thoughtful—it’s transformative.
The science backs it up. Studies show that culturally competent care increases trust, effectiveness, and mental health outcomes. When users see themselves represented in the voices, language, and themes of wellness tools, it creates a sense of belonging and support that can’t be replicated by generic content. Shine’s approach reflects this, using inclusive language and diverse creators to build an experience where BIPOC users feel heard and valued.
Shine isn’t just changing how we practice self-care—it’s redefining who gets to be included in the conversation. By putting representation at the heart of mental wellness, Shine is helping break cycles of silence and stigma in underserved communities. Because when you see yourself in your healing, you’re more likely to believe you’re worthy of it—and that’s where real growth begins.
